English, Hebrew, Russian

Evgenia Apelfeld, MBA

Director of International Relations

Evgenia joined MBM in January 2014 and is spearheading MBM’s Client Relationship, Business Development & Marketing Department. She is responsible for building and maintaining relationships with IP law firms outside of Canada and distribution of foreign filings in all jurisdictions around the world. She participates in most major IP events and conferences around the world, including INTA, BIO, AIPPI, APAA, IPO, AIPF, PTMG, WTR and AUTM, and is constantly looking for new opportunities to engage in additional organizations like ECTA for 2024.

On the Marketing front, she has extensive experience in all aspects of Marketing and Communications, with more than 18 years of experience in a variety of industries, including telecommunication and professional services sectors. In her past roles, in addition to her marketing function, she also developed and taught business development, networking and social media courses for internal staff and was part of the recruitment and talent management committees.

Evgenia has an MBA and a Bachelor of Commerce (majoring in Marketing) from the University of Ottawa. She speaks three languages: English, Russian and Hebrew.

In her spare time, Evgenia is an avid traveller and food enthusiast and enjoys planning her next travel destination and picking the next restaurant to try. She also has a huge passion for basketball and is a big fan of the Toronto Raptors and the Golden State Warriors.


  • MBA - University of Ottawa
  • B.Comm. Marketing - University of Ottawa

Professional Involvement

  • European Communities Trade Mark Association (ECTA)
  • Pharmaceutical Trademarks Group (PTMG)
  • Intellectual Property Owners Association (IPO)
  • Association of Intellectual Property Firms (AIPF)
  • Asian Patent Attorneys Association (APAA)
  • International Association for the Protection of Intellectual Property (AIPPI)
  • International Trademark Association (INTA)
  • Biotechnology Industry Organization (BIO)
  • Association of University Technology Managers (AUTM)
  • Legal Marketing Association (LMA)

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Patent Agent

Poonam’s focuses on the drafting and prosecution of pharmaceutical, chemical, biochemical, petrochemical, and polymer patent applications around the world.
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About MBM

 The process of invention is complete only with the IP protection provided in law. That's where MBM comes in. We match our clients' creative thinking with the creative protection needed to achieve their goals.Read More About MBM

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