Plants have become increasingly valuable in today’s economy in agricultural and environmental contexts. MBM can apply for the registration of your plant breeders’ rights to obtain protection of your new plant variety. Let our professionals counsel you with respect to the intellectual property protection available for new plant technologies and assist you with the commercialization and branding of your plants.
JONATHAN ROCHPartner
“Jonathan assists clients with their intellectual property rights including patents, trademarks, copyrights, industrial designs and trade secrets ”
The process of invention is complete only with the IP protection provided in law. That's where MBM comes in. We match our clients' creative thinking with the creative protection needed to achieve their goals.
Protection for new plant varieties has been available for just over twenty years in Canada. As new technologies are sought for increasing and improving crop production, Plant Breeders’ Rights help to encourage such innovation by rewarding plant breeders with exclusive rights to sell, and to produce for sale, the reproductive material of their new plant variety.
