My Background and Focus

I joined MBM in January of 2014 and have been spearheading MBM’s Business Development & Marketing Department. Through the years I shifted my focus more and more on Business Development as my passion has always been building and cultivating relationships. It comes very naturally to me and I truly enjoy it. I focus mainly on developing collaborative, long-standing relationships with IP law firms around the world. As a full-circle process, I also direct MBM’s reciprocity program and distribute MBM’s foreign filings in all jurisdictions around the world.

On the Marketing front, I have over 18 years of experience in all aspects of Marketing and Communications in a variety of industries including the telecommunication and professional services sector. Throughout my career, I worked on all kinds of fun projects in content marketing, digital marketing, social media, and event management. I always had a huge passion for the field of Marketing as a whole (It’s all about human psychology!). In my past roles, in addition to my marketing gig, I also developed and taught marketing, communications and social media courses for internal staff and was part of the recruitment and talent management committees.

The foundation of a good career is always good education. My MBA and my Bachelor of Commerce, with a Marketing major from the University of Ottawa, has been a solid foundation to propel my career. In addition, given the international aspect of my current position, speaking multiple languages definitely gives me a bit of an edge and is extremely useful across the board. Since I have lived in a few countries, I fluently speak English, Russian and Hebrew.

My Approach

Intellectual Property law like other professional services is a relationship-based business, and like all relationships, it requires effort and true time commitment to develop these relationships into something fruitful. My approach has always been: true time commitment (spend quality time to truly get to know your clients); personal and transparent communication (don’t promise things you can’t fulfill and tailor your approach, because you know your clients!); and finally genuinely try to help and connect people (without expecting anything in return). My approach has led to a great deal of trust, which is the foundation of any great relationship!