My Background and Focus

Aaron joined MBM’s Trademark Department in Aug 2026 as a Trademark Agent & Lawyer. His approach is deeply rooted in providing clear, practical legal and trademark advice that places current and anticipated business operational realities and risk mitigation at the forefront, focusing on client education and understanding of the trademark strategy and advice. Aaron offers comprehensive support across all stages of the trademark lifecycle, including clearance and availability searches, application drafting & filing, prosecution of applications, and portfolio management. He also assists clients with trademark oppositions, summary expungement proceedings, assignments of rights, and long-term maintenance of trademark rights.

In addition to the day-to-day filing and prosecution of trademarks, Aaron acts for clients in various capacities surrounding the protection, commercialization, licensing, and enforcement of their trademarks and leverages his global experience and network to provide strategic trademark advice and protect clients’ brands in the key markets in which their products and services are sold.

Aaron also has broad, global commercial contracts experience with a specialization in intellectual property protection, commercialization, and licensing for large public and private multinational corporations and their subsidiaries, small and medium-sized enterprises, non-profits, start-ups, and various institutional clients and government entities. Aaron’s experience spans across a wide range of industries, including nutraceuticals, food & beverage, oil & gas, utilities, aviation, major league sports, retail, medical, pharmaceutical, and software & hardware.

A key part of his legal practice involves acting for clients to protect and commercialize their core technologies, related intellectual property assets, and data, whether in the context of daily operations, mergers & acquisitions, joint ventures, or other short- or long-term strategic partnerships.

Education

  • Juris Doctor – Thompson Rivers University (Kamloops, British Columbia, Canada)
  • Master of Arts – University of Saskatchewan (Saskatoon, Saskatchewan, Canada)
  • Bachelor of Arts – Saint Francis Xavier University (Antigonish, Nova Scotia, Canada)

Bar Admission

  • Law Society of Alberta

Professional Designations

  • Registered Canadian Trademark Agent (CPATA/CIPO)

Professional Affiliations

  • College of Patent Agents and Trademark Agents (CPATA)
  • Law Society of Alberta

Industries

  • Aerospace, Aeronautics & Aviation
  • Agricultural Sciences
  • Alternative Energy & Cleantech
  • Architecture & Construction
  • Artificial Intelligence & Artificial Reality
  • Automotive & Transportation
  • Biotechnology & Pharma
  • FinTech, Blockchain & NFTs
  • Cannabis & Psychedelics
  • Chemistry
  • Software & Computer Applications
  • Consumer Products & Retail
  • Creative Agencies, Photographers & Influencers
  • Defence & Security
  • Electronics
  • Fashion, Cosmetics & Luxury Goods
  • Food & Beverage
  • Mechanical, Manufacturing & Machinery
  • Medical Devices
  • Mining
  • Oil & Gas
  • Semiconductors, Physics & Optics
  • Sports, Entertainment & Media
  • Telecommunications

My life outside of work

Outside of the office, I really enjoy a daily dose of exercise, either in the form of weight training or pick-up hockey. Exercise has always been a big part of my life.  For more intellectual downtime, I really enjoy reading. Some of my favourite book genres include historical fiction, philosophy, and cosmology.

A fun fact about me is that I grew up on 500 acres of land and have worked (logging) on the land since the age of 9. I know the meaning of hard work and, to this day, love working on the land and being outdoors; hence, our family and our two dogs, Frank and Raven, spend a lot of time at the cottage.

We also really enjoy going on road trips as a family. We have done a few road trips across Canada, covering provinces such as BC, Alberta, Saskatchewan, Ontario, and Nova Scotia. And some across the US, including Yellowstone National Park and Mount Rushmore.

5 things Aaron can’t live without

  • 1Family
  • 2Outdoor time
  • 3Exercise
  • 4Movies
  • 5Road trips

Rapid Fire Questions

  1. On Sunday mornings, you can usually find me ... living at the hockey rink
  2. If I were a superhero, my superpower would be ...the ability to mimic and master all powers of other superheroes
  3. Favourite movie: “Incendies” is one of my absolute favourites and some of my favourite movie genres include post-apocalyptic films, sci-fi, and historical dramas
  4. Favourite TV show: Seinfeld, such a classic!
  5. Favorite TV show when growing up: Simpsons
  6. Favourite cocktail/drink:Beer – I’m a guy of simple taste, when it comes to cocktails or drinks
  7. Favourite book/author: The God of Small Things, Arundhati Roy
  8. Favourite dish/cuisine: Pasta with meat sauce
  9. Favourite object: My wedding ring
  10. Favourite travel destination: Currently, Vegas … there is so much to do in that city, from great shows, great concerts, great food and even just relaxing by the pool
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My Dogs: French bulldog, Frank and black lab, Raven

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Vegas with my wife

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My favourite crew at our cottage